Brian Newman

career background

EXECUTIVE COACH -- Asia-based for more than 20 years, Brian Newman is fluent in Japanese and a certified executive coach (ICF) in both English and Japanese. He resides in Hong Kong and coaches senior executives throughout the region, especially in Hong Kong, Singapore and Japan.

Brian’s background is in sales, chiefly in the financial technology sector. He was previously employed as Head of Sales for Asia’s largest executive coaching firm, and prior to that, led the APAC sales teams at a Moody’s subsidiary and at investment banking platform provider Dealogic, where he ran the APAC sales organization for 4 years.

In addition to 1-1 executive coaching work, Brian is a seasoned trainer and workshop leader, delivering developmental workshops on leadership and sales to top global organizations including Goldman Sachs, Blackrock, Standard Chartered Bank, Bloomberg, and Adobe.

Brian is a lifelong martial artist and avid practitioner of yoga.


Brian is a career sales professional and sales team leader with expert-level domain expertise in investment and private banking. With his father, he is the author of sales book Stop Sucking at Sales – 15 Secrets to Make You a Better Salesperson Today.Brian is a certified coach by the International Coaching Federation (ICF), and also certified to coach in Japanese by the largest certifying body, Global Life Learning (GLLC). He is an Associate Coach with the Center for Creative Leadership (CCL) and the only executive coach in Hong Kong approved as Credit Suisse Asia Coaching Faculty.Brian holds advanced qualifications in Aikido, Kyudo (Japanese Archery), and Brazilian Jiu-jutsu.

industry background & education

BA in Comparative Literature, College of William and Mary, Virginia, USA.

Brian studied abroad in Japan at the high school level and for one year of college at Kanazawa University, Japan. After graduating from the College of William of Mary with cum laude and Phi Beta Kappa designations, he completed one year of post-graduate work in Japanese Literature at the University of Michigan on a US government (FLAS) academic scholarship.

Brian is trained in coaching by James Flaherty of New Ventures West.

noted accomplishments

  • Awarded Japanese and US government merit scholarships for study in Japan during high school, university, and full ride to University of Michigan PhD program in Japanese Literature.
  • Black belt in Kyudo (Japanese longbow archery). Brazilian Jiu-jutsu competitor.
  • More than 20 years in Asia (Japan, China, Hong Kong) in senior positions in sales and APAC regional sales team leadership. Native fluency in spoken and written Japanese and working knowledge of Mandarin Chinese.