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Loyalty to your Values=Purpose

Posted by David A. Couper, MA on December 03, 2015 8:30 AM

article from Access Development:

  • 56% of executives say promoting loyalty is "not a major focus, but valued nevertheless" (American Management Association).
  • Declining employee loyalty is thought to harm organizations by causing low morale (84%), high turnover (80%), disengagement (80%), growing distrust (76%), and lack of team spirit (73%)  (American Management Association).
  • 52% of Millennials think employee loyalty is overrated (Elance/Odesk).
  • 6 in 10 Millennials cite a “sense of purpose” as part of the reason they chose to work for their current employers (Deloitte).

Can you see where I’m heading? I gave you three statistics on loyalty and then one on a sense of purpose. Purpose is another way of saying: be loyal to your values. Purpose is the sense of satisfaction you get from doing work that is connected to your values.

If you are loyal to your values, you will be attracted to organizations that share similar values. You will be able to pick the right employers, colleagues and even vendors.

Loyalty to your values makes everything easier, because it leads you to people with whom you want to work.

By the way, when I talk about values, I mean a very short list of what matters most to you, a list that could fit in that very small book at the top of this page.

It’s worth making such a list and living by it.

There is nothing self-centered about this. It simply is a logical path to clarity and consistency. It is a path to simple success in a complicated world.

Image: Sidereal/Flickr

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