Amy Steinbinder, PhD, RN | David Couper Consulting

Amy Steinbinder, PhD, RN

career background

EXECUTIVE COACH -- Amy Steinbinder’s seven-year consulting practice builds on her 25 years of proven leadership experience in healthcare organizations. She is an established organizational effectiveness consultant and executive coach who is well versed in leading large-scale change, cycles of innovation and cultural transformation using complex adaptive system, appreciative inquiry and positive deviance principles.

She is co-founder and principle of Thunderbird Leadership Consulting. Clients have included Adelante Healthcare, Presbyterian Emergency Physicians, Health Services Advisory Group, Kindred Healthcare, Scripps, ProHealth Care, and ProHealth Solutions. Amy has worked in the Banner Health System for over 20 years in various roles, including Service Excellence Administrator, Patient Safety Officer, Senior Director of Nursing Systems, Director of Professional Practice and Organizational Development Consultant. She had responsibility for patient experience, leadership development, quality improvement, root cause analysis, instructional design and Magnet® redesignation.


Leadership and Communication Skills, Strategic Planning and Implementation, Creating High Reliability Organizations and Just Cultures, Integrating Innovation, Leading Organization Change, Developing Effective Teams, Process Improvement and Evaluation, Board Certified-Nursing Executive, Patient Safety Officer, DISC, Emotional Intelligence, and Training Return on Investment

industry background & education

Expertise in healthcare and partnering with C-Suite Executives through front-line leaders, Bachelors Degree in Nursing, Bowling Green State University, OH; Master of Science in Nursing, University of Arizona; Doctorate in Nursing, University of Colorado, postgraduate certificate in Executive Coaching, College of Executive Coaching

noted accomplishments

  • Increased patient satisfaction scores to the 90th percentile through the use of multiple leadership strategies at Banner Thunderbird Medical Center
  • Led clinical teams to improve/maintain quality of care while reducing length of stay through standardizing care delivery and reducing delays in care and overall cost of care
  • Published a book chapter on Evidence-Based Practice and articles on Magnet®, accountability and cycle of innovation
  • Achieved upper-quartile performance for employee engagement scores in two different organizations
  • Coached physician leaders in their respective organizations