Defining the New Normal Survey Results, Part 3 of 3 | David Couper Consulting


Defining the New Normal Survey Results, Part 3 of 3

Posted by Sarah Hunt on September 18, 2020 5:13 PM
Defining the New Normal Survey Results, Part 3 of 3

Today is our final post regarding our anonymous survey, Defining the New Normal. In our previous two posts, we’ve:


This post will cover what’s next and recommendations on how to get there.


Rethinking Normal


Everyone is taking stock. Many people expressed realizations about working too many hours, working too late, and working over weekends. We’re more aware of and limiting in-person meetings and business travel unless it’s necessary.  


This moment appears to be a good litmus test, a time for us to pause and ask, ‘what is truly necessary?’ The responses show a yearning for human connection and shifted focus to who and what is truly important. What are we leaving behind after COVID-19? A few joked they’re ready to give up staycations and masks. Many mentioned emphasizing balance and more time with friends and family.


Everyone is looking forward to releasing the anxiety about our collective health post-COVID-19. But there is an opportunity to learn from this moment. People and organizations are:


  • Increasing focus on wellness/self-care/ life-work balance - meditation, walks, exercise.

  • Using constant coaching of professional skills for the younger team

  • Offering more flexibility with work schedules and location

  • Focus on more effective communication, more 1:1 engagement

  • Discovering the value of planning ahead

  • Learning how to be nimble


One of my favorite quotes from the responses was “(After COVID, I’m) giving up complexity. I see tremendous value in simplicity and focus.”




Burnout and stress need addressing. Halting burnout requires systemic shifts within organizations to see lasting change. Resiliency is a muscle that requires training, just like going to the gym to get stronger. You can’t just talk about it; you have to walk the walk.


Improving remote communication requires greater focus. Check-in with your team once a week regarding changes due to COVID-19. Increase 1:1 check-ins. Poll your people how they’re doing and act on suggestions from your side. Watch our webinar for tips on remote communication: Access Password: RemoteWork1!


And check out our blog for more:


Companies and their people now strive to become more agile, more flexible, and with a greater focus on well-being and balance. Give up complexity, care for your people, and keep calm and wash your hands.

For more questions on specific needs, reach out via email


More About the Survey Audience

Our audience included several sectors, including 28% technology, 30% healthcare, 12% financial services, 14% other, 5% government, and smaller percentages of manufacturing, legal services, food services, education, entertainment, and others. 54% indicated they were in the private sector, 34% public sector, and 9% are non-for-profits.

The majority of our respondents were either upper or middle management. 58% of them worked in companies with over 1000 employees, 13.9% had 1-50 employees.  

Average annual revenue projections varied, ranging from millions to billions of dollars.  

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