The Art of Shameless Self-Promotion: A Guide to Marketing Yourself Without Losing Friends (or Your Soul)

Ever wondered how to sell yourself without coming across as a self-obsessed narcissist? Well, buckle up, because we’re about to dive into the wonderful world of self-marketing.

What’s self-marketing, you ask? Imagine you’re a product on the shelf of a supermarket. You want people to buy you, right? So, you need to look attractive, have a catchy name, and promise to solve some sort of problem. That, my friend, is self-marketing in a nutshell.

Now, before you start panicking that you’re going to end up like a can of beans, let’s break it down:

  1. Master the Art of Body Language Non-verbal communication is key. It’s like a secret language that employers use to judge your character. So, keep your posture straight, maintain eye contact, and for heaven’s sake, stop fidgeting!
  2. Sell Your Potential, Not Just Your Degree Every candidate has a degree. Big whoop. What employers really care about is how you can benefit them. So, tell them a story about how your skills will increase productivity, boost morale, or save them from a zombie apocalypse.
  3. Create a Self-Marketing Strategy As the old saying goes, “Failing to plan is planning to fail.” So, map out a strategy that includes how much time you can dedicate, what tools you have, and which approaches will give you the biggest bang for your buck.
  4. Build a LinkedIn Following LinkedIn is like the Facebook of the professional world. Use it wisely. Connect with people, share relevant content, and resist the urge to post cat videos.
  5. Become a Content Creator Creating original content is like leaving breadcrumbs for employers to follow. Start a podcast, launch a YouTube channel, or write a blog. Just make sure it’s relevant to your industry, unless you’re trying to get a job as a cat video curator.
  6. Network, Network, Network Networking is like going on a professional treasure hunt. Attend networking events or hang out at places where like-minded professionals gather. And remember, it’s not about collecting business cards, but making genuine connections.

7. Take Credit Where Credit is Due Being humble is great, but not when it comes to your achievements. If you don’t toot your own horn, no one else will. Just remember, there’s a fine line between confidence and arrogance.


So, there you have it, folks. Self-marketing isn’t about bragging or being obnoxious. It’s about showcasing your skills and achievements in a way that adds value to others. So, go ahead, give it a whirl! And if you need more guidance, our team of experts are ready to help. Visit our website by CLICKING HERE to discover how David Couper Consulting can help you.